Critter Clash
Critter Clash is a sling shot, jungle, battle game for mobile. We released this in March 2019. The game was been downloaded over 600K times in under four months.
As the user acquisition manager on this title, I executed and managed the ad strategy for this title across multiple ad platforms. This included planning and managing UA Strategy, creative briefing and execution, platform holder liaison, owning and maintaining ad budgets, ad analytics using adjust, internal IBM, firebase and other analytics tools.
I also worked with the creative team and third party contractors to create video creative as part of our marketing pipeline. this including video editing, creative briefing and concepting for static, video and html5 based ads.
